WELCOME TO THEMEHT

Content Strategy + Development

Brand Solutions

Digital Marketing

Home: Welcome

With 7+ years of experience working with the NBA, MTV India, and
J. Walter Thompson, my passion and forte lie in creating a delightful and smooth experience for consumers.

I believe that the best experience comes from simple and effective storytelling.

A Digital Marketing graduate from NYU, I strive to create content which provides the best story for a consumer to have a frictionless experience and take action. Knowing the consumer helps understand the problem better. I believe in creating enticing and engaging content which interacts with the consumer and builds a relationship.

I integrate content, analytics, products and technology to produce creative work and results. My experience spans across multiple funnels of digital media & marketing. I seek to create compelling content, which in turn drives growth and accomplishes the business objectives through seamless and immersive integration of content, technology and marketing.

WORK HIGHLIGHTS

Home: Services

CONTENT CREATION

Create & Curate

Content is a democracy - it is:

For the audience, By the audience, and

Of the audience. Working with the NBA, gave me a fresh perspective on how to deliver content. As a Production Trainee I was on the creative end of developing and curating content from the LIVE games. Breaking down plays and identifying tentpole events throughout each game taught me how to pay closer attention to detail and grab important content offerings that would live across multiple digital and social platforms.

Home: Portfolio

PROFESSIONAL EXPERIENCE

June 2019 - April 2020

OZY MEDIA - INTEGRATED MARKETING ASSOCIATE -
NEW YORK, NY

Supported the Sales team in developing presentations and communicating OZY’s story in the marketplace
Identified and utilized research to best position OZY’s platforms and ideas
Creatively ideated on custom branded content opportunities for advertisers
Responded to client RFPs by working in tandem with various departments, including Branded Content, Editorial, Ad Operations, Design, Social and more to strategically develop cross-platform sponsorship opportunities
Offered administrative support on special projects such as product presentations, toolkits and events as needed

December 2018 - May 2019

NATIONAL BASKETBALL ASSOCIATION - PRODUCTION TRAINEE - SOCIAL AND DIGITAL CONTENT - SECAUCUS, NJ

Identified elements and potential storylines from the NBA live games & tentpole events
Created content targeted for NBA social & digital platforms
Curated and published video, photo, statistical, and editorial content for all NBA social & digital platforms
Supported the NBA's international partners by gathering content for distribution
Researched & introduced new content ideas for NBA's social & digital platforms
Actively participated in content planning for all league's social & digital platforms

June 2018 - August 2018

J. WALTER THOMPSON - JUMPSTART CREATIVE - NEW YORK, NY

Created advertising campaigns for clients across traditional and digital platforms
Developed innovative online branded content to engage and interact with the audience
Designed print ads and web content as part of a big campaign for brands as per their brief

October 2017 - May 2018

RW-3 CULTURE WIZARD - SOCIAL MEDIA INTERN -
NEW YORK, NY

Undertook Email Marketing Campaigns using MyEmma & HubSpot to reach 100k + subscribers
Created Social Media Content for RW-3 and Culture Wizard across Facebook, Twitter & LinkedIn

March 2016 - August 2016

IIDE - DIGITAL MARKETING HEAD - MUMBAI, IN

Created engaging social media content for Facebook, Instagram and Twitter with 20,000+ fans
Developed an engaging website which earned 10,000 unique visitors in two months
Undertook organic and paid SEO campaigns which had a CTR of 0.3%
Executed paid social campaigns on Facebook and Instagram with a CTR of 0.5%
Wrote 5 blogs and articles on related topics with 1,000 views on average

August 2011 - August 2015

MTV INDIA - EDITORIAL EXECUTIVE - MUMBAI, IN

Created social web content for MTV and the reality TV shows such as MTV Roadies,
MTV Splitsvilla, MTV Unplugged
Produced 2 branded online travel shows, Drive with MTV and Chase the Monsoon (10 MM+ views)
Conceptualized India’s first web fiction shows MTV Bachelor Pad and Saturday Night, Alright (1 MM Views)
Revamped the MTV India website and application with interactive content (6 MM monthly unique visitors)
Reported analytical data of MTV’s online traffic & sent out weekly performance reports
Developed the digital assets and content for a new channel MTV Indies (500 K unique visitors)

Home: CV